The demography of corporations and industries.
Call number: 338.00727 C3193d.
Found in the basement level stacks
This book examines the theory, models, methods, and data used in corporate demographic research. Carroll and Hannan explore the processes by which corporate populations change over time, including organizational founding, growth, decline, structural transformation, and mortality.
Where to start
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Sources that help find company and/or industry information are often useful when doing research on marketing and advertising.