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Advertising and Marketing  

Last Updated: Jul 21, 2016 URL: http://library.strose.edu/marketingAdvertising Print Guide RSS UpdatesEmail Alerts

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Demographic Research

The demography of corporations and industries.

Call number: 338.00727 C3193d.
Found in the basement level stacks

This book examines the theory, models, methods, and data used in corporate demographic research. Carroll and Hannan explore the processes by which corporate populations change over time, including organizational founding, growth, decline, structural transformation, and mortality.

 

Where to start

This guide is intended as a starting place for finding resources on Advertising  in the Neil Hellman Library. It will include both print and electronic resources. Be aware, however, that there is many more resources available in the library than are shown here. Remember to click on the "Get Help" link above to contact a reference librarian.

See also

Sources that help find company and/or industry information are often useful when doing research on marketing and advertising.

Subject Guide

Peter Osterhoudt
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