Stealth Communications by Sue Curry JansenCall Number: 659.2 J351s
ISBN: 9780745664811
Publication Date: 2016-12-27
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving. Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance, and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability.