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College of Saint Rose
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Advertising and Marketing
Advertising, Marketing
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Advertising and Marketing: Advertising, Marketing
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Advertising, Marketing
Market Share and Competition
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Listed below are just a few of the ebooks available from the Neil Hellman Library on marketing, advertising and ad campaigns. to find more go to the library catalog and search using "Subject Browse" using marketing, market surveys, market research, adertising, advertising campaigns, etc. as your search terms.
Knowledge-Based Marketing : The 21st Century Competitive Edge
Chaotics : The Business of Managing and Marketing in the Age of Turbulence
Effective Advertising : Understanding When, How, and Why Advertising Works
The Marketing Research Guide
Branding Demystified : Plans to Payoffs
Advertising account planning
Business Source Premier
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Business Source® Premier, the industry's most popular business research database, features the full text for more than 2,100 journals. Full text is provided back to 1965, and searchable cited references back to 1998.
Journal ranking studies reveal that Business Source Premier's full-text coverage outshines its competitors in all business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
AdViews
A page maintained by Duke University, AdViews is a digital archives of TV ads from the 1950's and 1960's
Ad Council : Campaigns
The Ad Council is a private, non-profit producer of public service campaigns and announcements. This site contains information on current Ad Council campaigns, as well as selected campaigns dating back to the organization's inception in 1942.
Peter Osterhoudt
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ph. 518.454.2026
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