Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
College of Saint Rose
|
CSR Login
|
Library Account
Resources
Books
Image Collection
Audiovisual Collection
Services
Group & Individual Study Rooms
Circulation & Course Reserves
Reference
Interlibrary Loan & Scan4U
Services for Persons with Disabilities
Archives
Research Guides
Faculty Resources
Information Literacy
Library Instruction Form
Course Reserve Information
Course Reserve Form
Proxy Borrowing Form
Textbook Alternatives
Recommend a Purchase
Antiracist Faculty Community of Practice
About
Departments and Staff
Library Hours
Group & Individual Study Rooms
Library Displays
Curriculum Library
Get Help
College of Saint Rose
LibGuides
subjectGuides
Advertising and Marketing
Advertising, Marketing
Search this Guide
Search
Advertising and Marketing: Advertising, Marketing
Home
Advertising, Marketing
Market Share and Competition
Demographics
Marketing Plans
Back to main Business page
Library Catalog
Use the Catalog to see if the Library owns an item
Journal Finder
Use Journal Finder to see if the Library provides access to a particular journal.
Databases A-Z
Access subscription databases
Interlibrary Loan
Library Hours
Ask a Librarian
Listed below are just a few of the ebooks available from the Neil Hellman Library on marketing, advertising and ad campaigns. to find more go to the library catalog and search using "Subject Browse" using marketing, market surveys, market research, adertising, advertising campaigns, etc. as your search terms.
Knowledge-Based Marketing : The 21st Century Competitive Edge
Chaotics : The Business of Managing and Marketing in the Age of Turbulence
Effective Advertising : Understanding When, How, and Why Advertising Works
The Marketing Research Guide
Branding Demystified : Plans to Payoffs
Advertising account planning
Business Source Premier
This link opens in a new window
more...
less...
Business Source® Premier, the industry's most popular business research database, features the full text for more than 2,100 journals. Full text is provided back to 1965, and searchable cited references back to 1998.
Journal ranking studies reveal that Business Source Premier's full-text coverage outshines its competitors in all business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
AdViews
A page maintained by Duke University, AdViews is a digital archives of TV ads from the 1950's and 1960's
Ad Council : Campaigns
The Ad Council is a private, non-profit producer of public service campaigns and announcements. This site contains information on current Ad Council campaigns, as well as selected campaigns dating back to the organization's inception in 1942.
Peter Osterhoudt
Email Me
Contact:
ph. 518.454.2026
<<
Previous:
Home
Next:
Market Share and Competition >>